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GA4
Google Analytics 4 (“GA4”) in Datachef
What it shows
Connecting GA4 to Datachef, syncing it alongside your other sources, and querying the traffic data directly instead of clicking through reports.
Why you need Datachef for this
The GA4 interface samples large queries and collapses high-cardinality dimensions into “(other)”, and its data is sealed off from your CRM. Getting at the rows normally means standing up the BigQuery export and someone to maintain it. Datachef syncs GA4 into the same lake as Salesforce and Marketo, so a session can finally be joined to the account it turned into.
